DFOY Brand Refresh and Website Development
UX/UI Design · Project Management
Creating a community-centered digital experience that improves access and strengthens trust.
An overview.
I led project management and UX/UI direction for Directions for Our Youth, creating a digital experience that better reflects their impact and strengthens connections with the communities they serve.
Directions for Our Youth (DFOY) supports youth and families through a wide range of programs. The challenge was translating this breadth into a clear, approachable experience that builds trust and makes resources easy to access.
My leadership & approach.
DFOY supports youth and families through a wide range of programs. The challenge was translating this breadth into a clear, approachable experience that builds trust and makes resources easy to access.
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Audience Strategy
Reframed the experience to better serve students, families, and partners.
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Experience Architecture
Simplified program navigation and content pathways.
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UX/UI Design
Established a visual and interaction system grounded in warmth, clarity, and accessibility.
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Operational Leadership
Managed timelines, communication, and team coordination.
My execution & impact.
The work focused on creating a more intuitive and welcoming experience that reflects the organization’s role in supporting its community. By bringing greater clarity to structure and navigation, the platform was designed to better connect users with the programs and resources they need.
Redesigned and restructured the website to simplify how programs are presented and understood
Developed program-based navigation and user flows tailored to the needs of key audiences
Implemented a cohesive visual system to create consistency and reinforce trust across the experience
Improved access to programs and resources through clearer pathways and organization
Strengthened trust with community audiences through a more approachable and accessible interface
Enhanced how impact is communicated through a more structured and thoughtful presentation
My perspective.
This work reinforced the importance of designing for trust, especially in community-driven spaces where clarity and accessibility directly impact real-world outcomes.
